Our Mission

Making agriculture ready for the future
by improving communication.

Our vision for the future

Only an optimized business can work sustainably and we want to play an active role in this development: Modern, flexible and direct communication between the players in the produce sector, from production to sale, ensure a target-oriented production. This way, overproduction can be prevented. Farmers and Enterprises are able to produce more sustainable and therefore be part of the sustainable agriculture of the future. We are bringing them closer together on a global scale.

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Our History

Why we started farmerJoe

I grew up with agriculture and I worked in different parts of the produce sector. I worked in food retailing, for breeders and as a consultant. This is where I noticed, that the sector is missing a way to connect with different parts of the supply chain. A lack of communication or misunderstandings often cause problems. I wanted to use the experience I’ve gained from working in retail and in agriculture, to develop a future-oriented platform. The world is becoming more agile and flexible, younger and older generations work together on their businesses and the workforce becomes more international. farmerJoe simplifies the communication and cooperation within a company, as well as with colleagues and partners, globally.